Email to Order Recording + Free Digital Download
While at some institutions the word “sales” may still be seen as a four-letter-word, the reality is that building relationships and engaging with customers, prospects, and the communities you serve is critical to success. Traditional means of networking have been used for years. Thanks to the digitization of business and growing popularity of social networking sites, we have to start thinking of ways this can be done both online and offline to remain top-of-mind and relevant.
With over 440 million members worldwide (and growing), LinkedIn remains the Number 1 social network for business purposes. But how does a community bank effectively use this network to build relationships that will eventually lead to business? There are several factors to consider as part of this recipe for success, such as policies and procedures, staff training, network strategies, engagement techniques, etc. This session will cover the process of putting LinkedIn to work for you, how to make a good impression, ways to network, and ideas for sourcing interesting content to build engagement (and conversations) that will lead to success (with the goal of building more business for your bank).
HIGHLIGHTS
Key elements that should be part of your LinkedIn profile to make a good first impression
Strategies to network with those you’re connected with already to increase your exposure and build conversation
How to properly grow your network by inviting others to connect, why you should customize your invitations, and effective ways to follow-up
Creative sources for content to share that can help position you as an industry thought leader by sharing information that gets you noticed
Common challenges financial institution staff have with internal network restrictions, policies, and procedures
What are the implications, if any, of Microsoft’s announcement to purchase LinkedIn and will that be good or bad for the network?
TAKE-AWAY TOOLKIT
Checklist/worksheet to build your LinkedIn profile, considering the recommendations provided during this session. This provides individuals with the ability to think through their information before entering it directly into LinkedIn.
Employee training log
Quiz you can administer to measure staff learning and a separate answer key
Attendance verification for CE credits provided upon request.
WHO SHOULD ATTEND? Individual’s use of LinkedIn (and other sites) to help with your “social selling” and networking functions (such as lenders, business development staff, branch managers, etc.). Those involved in a selling or business-creation role will be best served by this webinar, but it will also be relevant to senior management and compliance/technical staff because some of the strategies will only be possible with top-down support and the appropriate policies and procedures in place.
ABOUT THE PRESENTER – Eric C. Cook, WSI Digital Marketing, during a successful 15-year banking career, was the “driving force” behind many of his bank’s strategic technology initiatives, taking his community bank online in 1995 as one of the first “hometown” banks in the nation with a presence on the web. Starting as a teller, when Eric left banking in 2007, he was regional president for a Michigan-based, publicly-traded community bank. Today Eric owns an Internet consulting practice, primarily focused on helping community financial institutions better understand and leverage the power of the Internet. A contributing author to the best-selling book “Digital Minds: Twelve Things Every Business Needs to Know About Digital Marketing” and co-founder of DigitalRCP.com, Eric combines hands-on experience with state-of-the-art Internet solutions to help clients achieve success online. He is a sought-after speaker on social technology, digital strategy, and online business trends.
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